Land Rover , Range Rover

Post date: May 23, 2014 2:28:32 PM

Land Rover is a brand of the British car manufacturer Jaguar Land Rover which specializes in four wheel drive vehicles. Jaguar Land Rover, with its headquarters in Whitley, Coventry was acquired by Tata Motors in 2008.Land Rover is the second oldest four-wheel-drive car brand in the world (after Jeep).The Land Rover name was originally used by the Rover companies for one specific vehicle model, named simply the Land Rover launched by Rover in 1948. Land Rovers are currently assembled in the company's Hale wood and Solihull plants, with research and development taking place at JLR's Gay-don and Whitley engineering centers. Land Rover sold 194,000 vehicles worldwide in 2009.Although the brand originates from the original 1948 model, Land Rover as a company has only existed since 1978. The ongoing commercial success of the original Land Rover series models, and latterly the Range Rover in the 1970s in the midst of BL's well-documented business troubles prompted the establishment of a separate Land Rover company but still under the BL umbrella, remaining part of the subsequent Rover Group in 1988, under the ownership of British Aerospace after the remains of British Leland were broken up and privatized. In 1994 Rover Group place was acquired by BMW. In 2000, Rover Group was broken up by BMW and Land Rover was sold to Ford motor Company, becoming part of its Premier Automotive Group . In 2006 Ford purchased the Rover brand from BMW for around £6 million. This reunited the Rover and Land Rover brands for the first time since 2000 when the Rover group was broken up by BMW.In June 2008, Ford sold both Land Rover and Jaguar Cars to the Indian Tata Motors . This sale also included the dormant Rover brand.